YEESMA Newsroom
Welcome to our Latest News page, where we share the newest updates, insights, and stories from YEESMA. Here, you’ll find exclusive interview videos and behind-the-scenes content to keep you connected with our journey and innovations.
IEEE Webinar
Novel Electric Machine Technology enabling Cost, Sustainability, and Compactness for eMobility Applications
Friday 28 November 2025 at 2:00 PM CET
By Philippe Farah (YEESMA, Luxembourg), Gianpiero Vanzetti (Marsilli S.p.A, Italy), Stefano Nuzzo (University of Modena and Reggio, Italy), and Shafigh Nategh (Chair of IEEE IES Electrical Machines Technical Committee)
CTI Symposium 2025
Your Partner for Rare-Earth Free Solution
Dec 2‒3, 2025 Estrel Hotel, Berlin, Germany
YEESMA is going to showcase our Yokeless/Yoked Electrically Excited Synchronous Machine (YEESMA) in the CTI Startup Area, tackling today’s toughest challenges in E-Mobility and Dual Use Applications.
Rare-Earth Free vs. Bulkier Motor & Expensive Inverter
Many are turning to synchronous reluctance motors to reduce the use of rare-earth magnets and achieve the same torque and power ratings, the overall package becomes 30–40% larger and the inverter requires higher phase current.
In the end, it is not cheaper for the whole packaging.
As an axial flux EESM, YEESMA is more compact, requires lower phase current. Hence it reduces inverter costs. Put it simply: a cheaper motor and a cheaper inverter. That’s how we deliver significant reductions in overall BOM costs.
YEESMA wants to transform sustainability and cost
from a dream, to a vision, to a reality.
With over 35 years in the automotive and electric motor industry, Philippe Siad FARAH, our Co-founder of YEESMA, shares the why behind their journey:
A vision to remove rare-earth magnets from electric motors—not just to reduce costs, but to solve real issues of sustainability, supply chain risk, and environmental harm.
Challenges in electric motor industry: Balancing Performance, Cost,
and Sustainability
50% BOM cost reduction and 70% lower CO₂ emissions
That’s where 𝗬𝗘𝗘𝗦𝗠𝗔 comes in.
All while reducing dependence on rare-earth magnets that are expensive, environmentally damaging, and mostly sourced from a single country, creating serious supply chain risks. Let's explore how YEESMA address this issue by unique EESM-based axial flux technology and without rare-earth magnets.
Collaboration with MeltIngLab (Unimore)
From Concept to Reality - Prototyping and Testing
"It has been the right convergence between academic research approaches and industrial pragmatism."
– Prof. Stefano Nuzzo
Together with MeltIngLab, this cooperation brings academic depth and industrial focus, making 𝗬𝗘𝗘𝗦𝗠𝗔’s technology more solid and closer to real-world applications. As Prof. Nuzzo highlighted, open-mindedness and practical feasibility are key in turning research into reality.
