YEESMA Newsroom
Welcome to our Latest News page, where we share the newest updates, insights, and stories from YEESMA. Here, youβll find exclusive interview videos and behind-the-scenes content to keep you connected with our journey and innovations.
YEESMA wants to transform sustainability and cost
from a dream, to a vision, to a reality.
With over 35 years in the automotive and electric motor industry, Philippe Siad FARAH, our Co-founder of YEESMA, shares the why behind their journey:
A vision to remove rare-earth magnets from electric motorsβnot just to reduce costs, but to solve real issues of sustainability, supply chain risk, and environmental harm.
Challenges in electric motor industry: Balancing Performance, Cost,
and Sustainability
50% BOM cost reduction and 70% lower COβ emissions
Thatβs where π¬πππ¦π π comes in.
All while reducing dependence on rare-earth magnets that are expensive, environmentally damaging, and mostly sourced from a single country, creating serious supply chain risks. Let's explore how YEESMA address this issue by unique EESM-based axial flux technology and without rare-earth magnets.
Collaboration with MeltIngLab (Unimore)
From Concept to Reality - Prototyping and Testing
"It has been the right convergence between academic research approaches and industrial pragmatism."
β Prof. Stefano Nuzzo
Together with MeltIngLab, this cooperation brings academic depth and industrial focus, making π¬πππ¦π πβs technology more solid and closer to real-world applications. As Prof. Nuzzo highlighted, open-mindedness and practical feasibility are key in turning research into reality.
