YEESMA Newsroom
Welcome to our Latest News page, where we share the newest updates, insights, and stories from YEESMA. Here, youโ€™ll find exclusive interview videos and behind-the-scenes content to keep you connected with our journey and innovations.
Behind YEESMA
The People, the Vision, the Journey
Step inside YEESMA and get to know the passionate teams driving our innovation forward.
In these exclusive videos, our co-founders and team members share the story behind our mission,
the challenges weโ€™ve overcome, and the exciting progress shaping our future.
Rareโ€’Earth Free vs. Bulkier Motor & Expensive Inverter
To reduce the use of rare-earth magnets and achieve the same torque and power ratings, but the overall package becomes 30โ€“40% larger and the inverter requires higher phase current. In the end, it is not cheaper for the whole packaging.
As an axial flux EESM, YEESMA is more compact, requires lower phase current. Hence it reduces inverter costs. Put it simply: a cheaper motor and a cheaper inverter. Thatโ€™s how we deliver significant reductions in overall BOM costs.
YEESMA wants to transform sustainability and cost
from a dream, to a vision, to a reality.
With over 35 years in the automotive and electric motor industry, Philippe Siad FARAH, our Co-founder of YEESMA, shares the why behind their journey:
A vision to remove rare-earth magnets from electric motorsโ€”not just to reduce costs, but to solve real issues of sustainability, supply chain risk, and environmental harm.
Challenges in electric motor industry: Balancing Performance, Cost,
and Sustainability
50% BOM cost reduction and 70% lower COโ‚‚ emissions
Thatโ€™s where ๐—ฌ๐—˜๐—˜๐—ฆ๐— ๐—” comes in.
All while reducing dependence on rare-earth magnets that are expensive, environmentally damaging, and mostly sourced from a single country, creating serious supply chain risks. Let's explore how YEESMA address this issue by unique EESM-based axial flux technology and without rare-earth magnets.
Collaboration with MeltIngLab (Unimore)
From Concept to Reality โ€’ Prototyping and Testing
"It has been the right convergence between academic research approaches and industrial pragmatism."
โ€“ Prof. Stefano Nuzzo
Together with MeltIngLab, this cooperation brings academic depth and industrial focus, making ๐—ฌ๐—˜๐—˜๐—ฆ๐— ๐—”โ€™s technology more solid and closer to real-world applications. As Prof. Nuzzo highlighted, open-mindedness and practical feasibility are key in turning research into reality.
YEESMA redefines whatโ€™s possible
Delivering high-performance motor technology without rare-earths. Our rare-earth-free architecture is reshaping what's possible in electric motor design. Explore the innovation driving our mission.